Piero's Italian Cuisine Launches Inspiring New Chapter in Las Vegas
June 28, 2025
There are restaurants that nourish you, and then there are restaurants that mark an era. In Las Vegas, there are few restaurants that bear the burden of history and sophistication like Piero's Italian Cuisine. Since its opening in 1982, this off-Strip institution has operated in the background as the backdrop for some of the most storied moments in Vegas dining and power-brokering. And now, as it sets off on a new chapter under the ownership of Stephen Siegel and Amazing Brands, the essence of Piero's is poised to flourish with renewed energy while being faithful to its heritage.
The legendary history of a Vegas landmark
When Freddie Glusman opened Piero's more than 40 years ago, he did not just open a restaurant. He opened a space where Las Vegas deal-makers could drink, dine and negotiate in privacy behind the red velvet drapes of private alcoves. The site, within a few steps of the Las Vegas Convention Center, provided room for business leaders, politicians, and celebrities to arrive and depart without Strip pandemonium.
And slip in they did.
Frank Sinatra dominated his regular table. Jerry Lewis was heard laughing over linguine. U.S. Presidents George W. Bush and Bill Clinton ate in the same space where parts of Martin Scorsese's Casino were shot. Michael Jordan dropped by. Even infamous names of Vegas underworld lore left their imprint. To eat at Piero's was to be seated at a nexus of power, celebrity, and taste.
A fresh page on the same beat
In June 2025, Glusman transferred the reins to old friend and Las Vegas visionary Stephen Siegel, Amazing Brands founder. For those familiar with Siegel, the transition is a natural evolution and a warm preservation.
"Now that I've known Steve as a businessman, friend, and advisor for so long, there was never any doubt in my mind he was the guy to lead the charge with," Glusman stated. "My shoes and personality aren't easy to fill but if anyone can do it, it's Steve."
While the baton of ownership has now been formally passed, Glusman is not disappearing. He will continue to have an equity interest in the restaurant and be an active participant. And in the Vegas spirit, old and new will peacefully coexist like the perfect Negroni.
