

New Piero’s Partnership Dedicated to Preserving Restaurant’s Legacy
June 7, 2025
Blog Summary: Stephen Siegel Buys Piero's, the Famed Vegas Restaurant created by Freddie Glusman
Freddie Glusman looks over his dinner guest and takes note of the fedora. It’s an intentional accessory, a tip of the hat to the restaurant’s deep-rooted Las Vegas history. He does not appreciate this lid, nor does he appreciate its intent. “Take it off!” he scowls. “We’re gonna eat." When the wearer demurred, Glusman shrugged, his glower unchanged.
A compliment on Glusman’s perfectly manicured fingernails, a delicate touch for a man who is anything but, goes over just as well.
“Where did you get those done, Freddie?”
“A lady,” he shoots back. “You can’t get in.”
Such is the anti-hospitality hospitality disposition of a Las Vegas restaurant icon. Those at other tables, especially those unfamiliar with Glusman’s shtick, might wonder, “This man is the owner?” Indeed he is, or has been, since 1982. But the 88-year-old Glusman is ceding his role as proprietor of Piero’s Italian Cuisine restaurant. Last month, a family friend, Steve Siegel, acquired ownership of the restaurant. Glusman still owns the land. Both sides prefer to present this transaction as a partnership, with Siegel now running the restaurant. A formal announcement is forthcoming. Don’t expect an overhaul in the Piero’s atmosphere, starting with the man who started it all.
“Freddie is still here, and he will be here,” Siegel says, with Glusman seated next to him in the familiar booth near the entrance. “He’s not going anywhere.”
“You’ll see me at the restaurant,” Glusman says. “Absolutely.”
Piero’s is now part of Siegel’s Amazing Brands company. Las Vegans are likely more familiar with the busy entrepreneur’s other pursuits, including Siegel Suites, Siegel’s Bagelmania (just across from Piero’s on Convention Center Drive) and Pinkbox Doughnuts.
Read the full article here.